You probably heard of this.
A woman who competed in a radio station's contest to see how much water she could drink without going to the toilet, died of water intoxication. Ten people have been sacked from the radio station since. Here's the audio of them promoting the competition: it really needs a listen.
"Can't you get water poisoning and like die?"
"Yeah, we're aware of that," one of them says.
Another DJ laughs: "Yeah, they signed releases, so we're not responsible. We're OK."